Platform
Everything behind the verdict.
The maturity model, the AI core, and the human-led workflow: the full depth beneath every honest read.
The maturity model
Three dimensions, maturing together.
GTM execution, AI governance, and funding readiness, connected and graded together. Ten graded capabilities behind each dimension.
GTM Maturity · 10 capabilities
Company & Funding Stage
Baseline context; funding correlates with GTM resources and expectations.
Product-Market Fit (PMF)
PMF signal quality determines pre-signal, validating, or scaling classification.
ICP & Target Market Clarity
How well you know who you're selling to - a prerequisite for scalable GTM.
Sales Process & Revenue Motion
Structured, repeatable, scalable - the key to distinguishing early from growth stage.
Marketing & Demand Generation
From basic awareness to multi-channel demand engine.
CRM & Pipeline Infrastructure
CRM hygiene and pipeline visibility are foundational to scaling.
Team, Hiring & Org Structure
Signals which stage the GTM motion is in, from founders doing everything to a specialized revenue org.
Metrics, Analytics & Reporting
Data fluency and reporting sophistication, from gut feel to predictive analytics.
Tech Stack & Automation
From email and spreadsheet to AI-orchestrated revenue stack.
Customer Success & Retention
From reactive firefighting to proactive expansion engine.
iGTM Compass
It writes the plan. Then it does the work.
The iGTM Compass reads your scores, your KPIs, and your gaps, turns them into a plan, and sends AI agents to do the work and report back. Built on 100+ go-to-market skills.
iGTM Compass, always on
Signal detection
Reads diagnostic responses, KPI shifts, and maturity gaps continuously, surfacing what requires attention before it becomes a blocker.
Roadmap generation
Synthesizes your business context, stage, and maturity scores into a prioritized, stage-appropriate action roadmap, automatically updated as you progress.
Agent dispatch
Routes execution-ready actions to purpose-built agents for outbound sequences, content creation, KPI tracking, and board-ready reporting.
Progress monitoring
Tracks KPI movement and maturity score changes in real time, closing the loop between advisory sessions and ensuring nothing drifts.
Action cards
Every recommendation becomes an execution‑ready action card
The iGTM Compass turns each recommendation into a structured action card, ready for an advisor to assign, an operator to track, or an AI agent to execute on its own.
- Connects every action to a maturity stage transition
- Links KPI movement to real evidence of progress
- Creates a repeatable operating system for GTM
Hybrid workflow
Growth leaders steer. Agents execute.
Use advisors for judgment, agents for repeatable execution, with every action tied to maturity, KPIs, and business context.
Advisors own
- Interpreting diagnostic signals
- Selecting target accounts and messaging
- Deciding when to advance to the next stage
- Evaluating AI readiness and governance risk
- Framing the investor narrative
iGTM Compass agents support
- Generating action card content from templates
- Tracking KPI movement over time
- Flagging capability gaps and blockers
- Drafting outbound sequences from ABM playbooks
- Syncing progress data to dashboards
The iGTM Compass doesn't replace judgment; it makes judgment faster to apply, and the work faster to execute.
Why the verdict holds
Your verdict is scored, not guessed.
AI drafts your roadmap and does the coaching. It never scores or signs the verdict. Every score is a fixed read of the evidence across five GTM frameworks, so the same answers always reach the same result.
- 133
- capabilities graded
- 157
- questions
- 392
- recommendations
- 268
- KPIs tracked
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